Case Study · Website Transformation
A complete digital rebuild for Alejandro Associates LLC, Danilo Williams’ bilingual insurance practice. We took the agency’s existing website and rebuilt it end to end - a real English and Spanish site, a lead system that never loses a message, and the credentials search engines and AI assistants can actually read.
Before a pixel changed, we went through the old site page by page. Six things stood between the practice and the families searching for bilingual insurance help.
A generic stock photo hero and trust counters that displayed as literal zeros to every visitor - not a good first impression for an insurance broker.
Five separate, overlapping form pages and no database behind any of them - a lead had nowhere safe to land if an email notification failed.
One untranslated Spanish form page, not a parallel site - for a bilingual practice, that’s most of the potential client base underserved.
No NPN, no license status, no mention of the states Danilo is actually licensed in - facts that build trust with an insurance client.
The hidden layer search engines read never said “insurance agency” - no license credential, no FAQ marked up as data.
A bare, auto-generated llms.txt with a single sitemap link, no named AI-crawler allowlist, no markdown mirrors - so AI assistants answering insurance questions had nothing built for them to read.
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, before versus now.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - a working sitemap, present meta tags, even background video - the table says so.
The left side is Alejandro Associates’ old website. The right side is the redesign, live right now. These are the real sites, not screenshots - judge the transformation yourself.
The homepage. Every page below got the same treatment - tap any page to compare it full screen.
Tap a page to open the full-screen comparison - live sites, drag to reveal.
Danilo asked us to point this out specifically, and it earns the attention. Five different forms - Contact, ACA, Medicare, Life & Annuity, and a 9-question ACA enrollment check-in - all run through nine layered checks before a submission reaches his CRM, with a fallback net that catches anything the CRM misses.
If the push to the CRM ever fails, the submission is saved to a fallback database and the office gets an alert email to fix it - the visitor still sees success either way.
A hidden field silently catches bots. A real spam submission looks successful to the bot and gets dropped - no back-and-forth, no inbox clutter.
Every submission is checked server-side by Cloudflare Turnstile before it’s accepted - a scripted request with no token is rejected outright, not just hidden with CSS.
The ACA enrollment check-in captures a typed-name consent record built to the same standard the federal Marketplace requires for enrollment help.
Every one of the 5 forms, and the site around them, works the same in English and Spanish - not a separate, lesser version.
Every lead is synced into Danilo’s CRM with the right tag and a note attached - he doesn’t have to sort out which of the 5 forms it came from by hand.
Every one of those cases was tested against the live system, not assumed from the code. A fully valid submission needs a real Turnstile pass from a real browser, so it can’t be faked from a script - which we confirmed by trying, and getting rejected.
So the redesign was built for the phone first. Both screens below are the real sites, loaded live at phone size - drag to reveal, or open either full site to scroll it yourself.
The new site was checked at 8 real screen widths from 320px to 1920px with zero horizontal overflow at any of them - and the full page scrolls normally on a real phone, not just inside this mockup.
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most small-business sites have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside the 24 hours.
All 22 pages designed around the practice - 9 of them dedicated insurance-product pages, each with its own FAQ and lead form.
1,320 translated strings, hreflang on every URL, and a build gate that refuses to ship a page with an untranslated string.
5 native forms behind nine layers of bot and spam protection, syncing straight into Danilo’s CRM - with a database fallback and an alert email if that connection ever goes down.
Layouts tuned separately for small screens, checked at 8 real widths with zero horizontal overflow.
A Medicare TPMO disclaimer, an ACA non-affiliation disclaimer, and a real privacy policy - none of which existed before.
Titles, descriptions, headings, canonicals, sitemap and robots directives on every page, in both languages.
Business type, NPN, address and license coverage written in the format Google reads.
75 FAQ answers plus an llms.txt entity summary, structured so assistants can quote them.
Instead of one page listing every product, the new site gives each line of business its own place to sell itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to a quote.
No made-up traffic charts. Just what is finished, checked and live today.
Generic stock photography
5 overlapping contact forms
Spanish as an afterthought
No license or NPN shown
Hard for AI assistants to read
An unsubstantiated 99% claim
A real photo, a real story
1 lead system, never loses a message
A true parallel Spanish site
NPN and licensing stated everywhere
Readable by Google & AI
Only checkable, honest numbers
Published 2026 industry pricing puts a starter independent-agent build like this at $5,000 to $15,000, on a timeline as short as 8 weeks for a simple site - and a bilingual build with a custom lead system usually costs more on top of that.
Each line, typically billed separately
Design
Development
Spanish translation
Lead-system / CRM setup
SEO setup
Hosting
Maintenance
Every future edit
One build fee, one monthly price - all of it included
Complete redesign, delivered in 24 hours
A true bilingual site, not a translation plugin
A self-hosted lead system, built in
Hosting & SSL included
Unlimited edits - you text it, we ship it
Search & AI setup, kept current
This is one of our standard rebuilds. It didn’t need a custom video shoot or an entirely new product line, so the cost stays simple - a low build fee and one monthly price, everything included.
Send the link to the site you have today. That’s the whole assignment.
Design, a real bilingual build if you need one, and the full search & AI setup - typically inside 24 to 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Send us the website you have today. We’ll show you what it could become.
