Case Study · Built From Zero
The Kannan Group didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built a live site for this business funding and consulting firm, wired straight into GoHighLevel automation, so a business owner applying at midnight gets the same structured intake as one who calls at noon.
Visit the live siteThis wasn’t a redesign. There was nothing to redesign. Here is what that actually meant, day to day.
Referrals and direct outreach carried the business - the-kg.com led nowhere before this build.
A business owner exploring funding had no application, no readiness review and no way to see what The Kannan Group actually offered.
Eight distinct funding products, from merchant cash advances to SBA loans, lived only in conversation.
Nothing declared The Kannan Group as a funding and consulting firm in the hidden layer Google and AI assistants read - because nothing existed to declare it.
A missed conversation was a missed application, with nothing chasing it down.
No mobile experience, because there was no experience to make mobile.
Every row on the right was measured on the live site. Every row on the left is simply what did not exist yet.
There is no archived old site because there was no old site. Every “Now, live” figure above was measured directly from the-kg.com on 2026-09-01; methodology available on request.
The right side is the real, live site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.
The homepage. Tap any page below to open it live, full screen.
Tap a card to open that part of the site live, full screen - these are the real pages, not screenshots.
Alongside the site, Launch Automation wired the application and the free Funding Readiness Review straight into GoHighLevel. A live booking calendar lets a business owner grab a strategy-call time without a single phone tag email, and the application form itself runs on the same automation platform - all included in the $297 monthly plan.
it’s live That’s the real application form, running right now - not a mockup.
“Book your strategy call” opens a real GoHighLevel calendar - pick a time and it is confirmed, no back-and-forth.
A short “Free Funding Readiness Review” request and a full application - both run on the same GoHighLevel forms platform.
No separate automation invoice - GoHighLevel is included in the $297 a month, not billed on top of it.
The forms capture and route every request automatically. The actual review and offer still come from The Kannan Group’s team, by design.
So the site was built for the phone first. The left screen shows what a phone found before this build - nothing. The right screen is the live site itself, loaded at phone size.
On the live site, a support-center number and application link stay one tap away on every scroll - on any page, not just the homepage.
Anyone can see a nice website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a site built from zero either gets built right the first time, or doesn’t get built at all.
What most new businesses start with - nothing
What we give every client
Building a site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.
Every figure above was measured on the live site on 2026-09-01. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered - a live website and the automation behind its two conversion points.
A single-page site plus a dedicated application page, designed around the TKG brand - not a template with new colors.
A live booking calendar and two structured intake forms, wired into GoHighLevel as part of the monthly plan.
A dedicated apply page separate from the readiness-review request, so a ready applicant isn’t slowed down by an extra step.
Apply, book a call, call and text, all one tap away on desktop and mobile.
Titles, descriptions, canonicals, sitemap and robots directives across the site.
Legal business name, address and founder written in the format Google reads.
A 6-question FAQ and a full llms.txt manifest with markdown mirror pages, structured so assistants can quote them.
An explicit, 48-crawler AI & search policy - most sites never write one at all.
Instead of one generic homepage, each funding product gets its own place to be found. Tap any of them to open the real, live section.
Each card above opens the real, live site to that section, in a new tab.
No made-up traffic charts. Just what is built, verified and running today.
No website
No structured application
No published funding menu
Invisible to Google & AI
No automatic follow-up
Nothing built for a phone
Live site, desktop and mobile
GoHighLevel application & readiness-review forms
8 funding products, published
Structured for Google & AI, 48 crawlers welcomed
Live booking calendar, every visit
Apply, call & text one tap away on every page
Published industry pricing puts a custom small-business website at $3,000 to $10,000, plus $1,100 to $5,000 a year in hosting and maintenance - and that is before a CRM platform like GoHighLevel is licensed and wired in, which is typically billed separately, often $200 to $500 a month on its own.
Often two vendors, billed separately
Website design & development
SEO setup
A separate GoHighLevel license & build
Hosting
Maintenance
Every future edit
One relationship, both pieces
A complete live website
GoHighLevel automation, wired in
Hosting & SSL included
Unlimited edits - you text it, we ship it
Search & AI setup, kept current
Real human support by text
This build paired a live website with the GoHighLevel automation behind both of its conversion points - two pieces most agencies would price, and deliver, separately.
No existing site required. Tell us what you do and who you serve - that’s the whole assignment.
The site, the structured data, and - when it fits the business - the automation behind it, built around what you actually do.
You see everything at a private link before anything goes live to the public.
Starting from nothing, or replacing something old - tell us what you need.
