Case Study · Website Transformation
A complete website rebuild for Lucia Water Solutions. We took the water treatment company’s existing 12-page site and rebuilt it as a 66-page site, in English and Spanish, with its own page for every town, county and service it offers.
Before a pixel changed, we went through the old site page by page. It was well built for what it was. Six things kept it from reaching everyone it could.
No Spanish version at all, in a service area where the company itself advertises bilingual technicians.
Every county and town the company serves was listed in a single paragraph on one page, with no dedicated local content.
Six different services shared one page. None had its own URL, its own schema, or a real chance to rank on its own.
Ten of the site’s twelve pages shared one identical title tag and meta description - a duplicate-content flag Google penalizes.
One form, one step, no phone formatting, and no backup plan if the submission ever failed silently.
An llms.txt file pointed AI crawlers at the site, but no page had a plain-text version for them to actually read.
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - canonicals, alt text, even an AI-facing llms.txt file - the table says so.
The old site blocks embedding outright (it sends frame-ancestors: none), so the left side is a same-day, same-origin snapshot of the exact page - not a screenshot, the real markup. The right side is the redesign, live right now. Judge the transformation yourself.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
Tap a page to open the full-screen comparison - the redesign live, drag to reveal. (These 10 are a representative sample of the 66 live pages.)
The old site is built entirely from still images and gradients - no video anywhere. The new site carries real, licensed background motion behind its hero and key sections. Drag the example to compare.
watch it move The homepage. Left: the old site, a static image. Right: the new hero, with real water motion behind it.
Five background video scenes run across the new site in total; two are shown here as real, verified examples rather than a claim that every old photo became a video.
So the redesign was built for the phone first. Both screens are same-day captures at iPhone size, panned to show what actually scrolls past on a real phone.
On the new site, every action above is one tap from the homepage - including a live “Check my water” ZIP-code lookup, drawn from published utility reports and public water-quality research, that the old site never had.
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
llms.txt file pointing to them.We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside the 48 hours.
All 66 pages - 33 English, 33 Spanish - designed around Lucia’s brand, not a template with new colors.
Layouts tuned separately for small screens, where most homeowners actually search.
A multi-step wizard with a phone country-code selector, routed straight into the CRM - and failed leads are captured and retried automatically.
Real service photography from the business’s own work, not stock.
Real, licensed water motion behind the hero and key sections - the old site had none.
Titles, descriptions, headings, canonicals, sitemap and robots directives on all 66 pages.
15 individual town and county service-area pages, each written for its own local search.
56 pages of structured FAQ data plus a markdown mirror of every page for AI crawlers.
Instead of one generic services page, the new site gives each part of the business its own place to explain itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to book a test.
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
llms.txt10 of 12 pages share one title
English only
No water-quality lookup tool
Single-step contact form
Hard for AI assistants to read
One generic service-areas page
66 pages, 66 unique titles
Fully bilingual, EN & ES
Live ZIP-code water lookup
Multi-step form, routed to a CRM
Readable by Google & AI
15 individual service-area pages
Published industry pricing puts a bilingual, multi-page small-business build like this - local SEO, a lead-routed booking form, 15 service-area pages - at $3,000 to $12,000, on timelines of several weeks to several months - and that’s before hosting and every future edit are billed on top.
Each line, typically billed separately
Design
Development
SEO setup
Copywriting
Bilingual translation
Hosting
Maintenance
Every future edit
No build fee, one monthly price - all of it included
Complete bilingual redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
High-tech booking form, wired to a CRM
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
This build covers 66 bilingual pages, a CRM-routed multi-step booking form and a live water-quality lookup tool. Most builds either have a low or no build fee and a lower monthly fee.
Send the link to the site you have today. That’s the whole assignment.
Design, bilingual content and the full search & AI setup - typically inside 24 to 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Send us the website you have today. We’ll show you what it could become.